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Misbehaving: The Making of Behavioral Economics Condition:Like New stamina and joy that allowNobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humanspredictable, error prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earthand change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized