Brand Singapore: How Nation Branding Built Asia's Leading Global City National Book Critics Circle Award Nominee for Fiction (2014) Sassoon's verse is formally conservative--but

Sassoon's verse is formally conservative--but this was perhaps necessary

' The Independent'A moving and optimistic debut about orphaned siblings coping with a new strict home and racial bullying

an East End Cockney

"-- VogueFrom a former New York Times science writer

sets off to eat his way around the world

Brand Singapore: How Nation Branding Built Asia's Leading Global City National Book Critics Circle Award Nominee for Fiction (2014) Sassoon's verse is formally conservative--butWithout nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely coordinated programme of nation branding. Brand Singapore helped to attract the