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Public Relations Techniques Natalie Avella but the lessons move beyond

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Public Relations Techniques Natalie Avella but the lessons move beyondPublic Relations Techniques provides students with a functional approach to the creation of an information campaign. A strong strategic focus ensures that students understand the how, when and why of public relations. * Theory first approach provides an overview before the individual elements are covered. * Checklists at each stage in campaign development allow students to examine their practices. * Inclusion of information on the use of new

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