Purple Cow: Transform Your Business by Being Remarkable Environmental Science A Special Issue of Monumenta

A Special Issue of Monumenta Nipponica Prepared in Celebration of the Centennial of the Meiji Restoration

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Purple Cow: Transform Your Business by Being Remarkable Environmental Science A Special Issue of MonumentaThe acclaimed Wall Street Journal and BusinessWeek bestseller. You're either a Purple Cow or you're notremarkable or invisible. What do brands like Starbucks, JetBlue, Krispy Kreme, Apple, Dutch Boy, Kensington, Zespri, and Hard Candy have that you don't? Traditional marketing alone isn't enough anymore; the key is to build a Purple Cow into what you offersomething phenomenal, counterintuitive, and worth noticing. This is a manifesto for marketers who