How We Decide Condition:Good Faulkner examines the complex

Faulkner examines the complex

’Thirty years ago

and they stick together

Dale Safrit

growing from an exclusive gentlemen's club to the place that millions of people now trust with their financial futures

How We Decide Condition:Good Faulkner examines the complexThe first book to use the unexpected discoveries of neuroscience to help us make the best decisionsSince Plato, philosophers have described the decision making process as either rational or we carefully deliberate, or we blink and go with our gut. But as scientists break open the minds black box with the latest tools of neuroscience, theyre discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and