GENERAL IDEA "ORGASM RENEWAL PROJECT" 1972 Dan Christensen Igloo 1984 Caviar20 Acrylic on Paper chalky peach

chalky peach

23"H 15”W 45”L

The sculpture was commissioned by the US government in celebration of the country's 200th birthday and the "Art in Architecture" program

half-red mylar balloons (a nod to the Catalan flag) in the form of a stylized capsule

The boutique format continued to hold interest for the group in the 1990s

GENERAL IDEA "ORGASM RENEWAL PROJECT" 1972 Dan Christensen Igloo 1984 Caviar20 Acrylic on Paper chalky peachIn 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945 1994), and Jorge Zontal (1944 1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi disciplinary long before it became de rigueur. They worked across a wide range of media including photography, sculpture, painting, mail art, video, installations,