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Xiaomi : How a Startup Disrupted the Market and Created a Cult Following Kids_Kid's Bags Glow in the dark: The"There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start up to a global player in the smartphone market. Driven by the philosophy of Innovation for all, Xiaomi has a cult fan following; after all, it offers high end features at relatively low prices. Besides, it does not only sell phones. It also sells earphones, Bluetooth speakers, televisions, fitness bands, weighing scales,