Services Marketing: Concepts, Strategies, & Cases Risk Grewal’s Marketing continues to evolve

Grewal’s Marketing continues to evolve as the marketing function does

the authors have rewritten various chapters with input and guidance from instructors around the country to ensure that teaching and learning from Garrison remains as easy as it can be

and popular business publications such as The Wall Street Journal and Fortune magazine among many others

studying introductory level accounting and finance as part of their course

- Brand new business management toolkit feature highlights the essential tools that are integrated in the course

Services Marketing: Concepts, Strategies, & Cases Risk Grewal’s Marketing continues to evolveExplore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential focus for service firms as well as a competitive advantage for companies that market tangible products. The latest examples and interesting end of chapter cases address current global issues, such as