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Mark Kastel: Local, Direct-Marketed & Organic Foods The Guerilla Marketing Advantage author_Alanna Moore The Lean Farm

SKU 96379150921
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USD12.00 USD55.00

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Description

The Lean Farm

Albrecht showed that true agricultural success begins with the biological health of the soil — a principle now driving today’s regenerative farming movement

and can be a means for young people to get into grassland agriculture today

57 minutes

Mefferd's book is full of techniques and strategies that can help farms stay profitable

Mark Kastel: Local, Direct-Marketed & Organic Foods The Guerilla Marketing Advantage author_Alanna Moore The Lean FarmValue added marketers know they will never out Walmart Walmart on pricing or Whole Foods on glitz. But many farm entrepreneurs specialty retails have something these giant corporations can't buy at any price authenticity. Mark Kastel will walk participants through a set of time tested guerrilla marketing techniques that the big boys will envy. He will present case studies of how growers and retailers integrate point of sale signage, sampling, events,

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