Category Definition & Segmentation Select Option:Training Course Package $79 but critically important

but critically important

and want to build your skills in category management data and analytics at an intermediate level

Too often the day-to-day management of a set of categories focuses on tactical moves only but doesn’t consider the overall strategic direction

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90 min recording of one of our very popular live webinars

Category Definition & Segmentation Select Option:Training Course Package $79 but critically importantCourse Overview Participants learn to define a category from the shoppers point of view and understand how category definition affects how the category is merchandised, priced, and promoted. Once the category is defined, it needs to be segmented based on a consumer decision tree. This sets up the category for effective analysis based on how the shopper shops the category. Key steps and varying methods are explored in completing these steps of the